Site settings

Open the website and go to Analytics settings. Only a manager or the owner can change them. Installed scripts pick up changes within a few minutes; the snippet stays the same.

Site

Setting	Default	What it does
Tracking on	On	Off stops every installed script within 6 minutes.
Allowed domains	The site’s host and its www. version	Hosts the script may send from, one per line. *.example.com covers subdomains.
Time zone	Europe/Warsaw	Used for days and hours in reports.
Currency	PLN	The shop’s main currency.
Consent	Required (wait for the banner)	See Consent.

Add every host the shop runs on

Add every host you use, such as shop.example.com, a checkout subdomain or a staging host. A missing host is the most common reason no data arrives.

Session replay

Setting	Default	What it does
Record replays	On	Records sessions so you can watch them.
Mask text in	Empty	CSS selectors, one per line. Text inside is masked in replays.
Leave out entirely	Empty	CSS selectors, one per line. These elements are not recorded.

See Masking and replays.

Page type rules

Rules that say what kind of page a URL is (product, cart, checkout…). Each rule has a Page type, a Match (Exact path, Starts with or Regular expression) and a Pattern, such as /koszyk. See Page types.

Commerce events

Only used in auto mode. See Auto mode.

Setting	Default	What it does
dataLayer name	dataLayer	The array your GA4 or Google Tag Manager setup pushes to.
Your rules	None	Clicks or requests that mean a commerce step happened. Up to 50.

Data

Setting	Default	What it does
Pages to skip	None	Paths where nothing is recorded, up to 50. See below.
Kept URL parameters	utm_*	All other query parameters are removed. Wildcards like utm_* work. Ad-click identifiers (gclid, gbraid, wbraid, msclkid, fbclid) are always removed; the session keeps only which one it arrived with.
Keep events (days, up to 400)	400	How long events are kept.

Replays are kept for 2 to 30 days; those with orders, carts, checkouts or open issues the longest.

Pages to skip

Use this for staff pages, such as a shop admin panel, so your team is not counted. On a matching page the script sends nothing.

Each line is a path starting with / that must match the whole path, without the query string. * matches any characters, including /. Matching is case-sensitive.

Pattern	Skips	Does not skip
/admin*	/admin, /admin/orders, /administrator	/shop/admin
/admin/*	/admin/orders	/admin
/konto/*/faktury	/konto/12/faktury	/konto/12/faktury/2026

Data already recorded on those pages is kept.

Delete a visitor’s data

At the bottom of Analytics settings, a manager can delete everything recorded for one visitor ID (the _qm_vid cookie’s value). It is done within 24 hours.